Digital twin pricing at a glance
| Option | Price (USD) | Build time | What you get |
|---|---|---|---|
| Self-serve plan | $99 or $399 a month | You build it | Template environments and PixAI generative worlds you customize yourself in the 3D editor. |
| Customized template | $5,000 – $10,000 | 1–2 weeks | Your brand on one of our proven environments, multiplayer support and 1 year of the Standard plan. |
| Fully custom world | $25,000 – $75,000 | 3–6 weeks | A custom Unreal Engine 5 world with AI avatars and e-commerce integration, plus 1 year of the Pro plan. |
| Enterprise | $100,000 – $250,000 | 2–4 months | Large-scale builds for 10,000+ participants, custom game logic and custom 3D streaming hours. |
Real projects at each price are on the pricing page.
What drives the cost of a digital twin
- How much is custom. Putting your brand on a proven environment is faster and cheaper than building a world from scratch.
- What it does. An AI guide, e-commerce, multiplayer and custom game logic each add scope.
- How many people at once. Enterprise builds are designed for 10,000+ participants.
- How fast you need it. Templates go live in 1–2 weeks; enterprise projects take 2–4 months.
How it compares with a 3D scan tour
A scan-based tour, such as Matterport, uses a camera to capture a space that already exists and turns it into a navigable 3D tour.
A Pixel Canvas digital twin is built in Unreal Engine 5 instead. That means it can show a space before it’s built, swap materials and finishes, host many visitors at the same time and include an AI guide that answers questions. See how an AI tour guide works.
Why it pays off: visitors stay 20x longer
Visitors spend 20x more time in a Pixel Canvas world than on a traditional website: about 20 minutes, compared with 54 seconds on a typical website. Pixel Canvas worlds have logged more than 1 million hours of engagement.
Real examples at each price
- Customized template ($5,000 – $10,000): Formula 1 and Mecha Break.
- Fully custom world ($25,000 – $75,000): the Bugatti configurator and the TSMC Museum digital twin.
- Enterprise ($100,000 – $250,000): LG SKS Kitchen and Criteo Island.