Two ways to run a digital twin in a browser
In-browser rendering (WebGL or WebGPU) draws the 3D scene on the visitor’s own device, so the level of detail is limited by that device’s graphics.
Pixel streaming renders every frame on cloud GPUs and streams it to the browser like video, so a phone can show the same photoreal Unreal Engine 5 world as a high-end PC. Pixel Canvas uses pixel streaming.
What to look for in a browser-based digital twin platform
- No download. Visitors should get in from a link, with no app, plugin or headset.
- Works on phones. Many visitors arrive from a link on their phone.
- Photoreal quality. Real-time lighting and detail that make the space feel real.
- Many people at once. Criteo Island hosted thousands of people exploring at the same time; enterprise builds are designed for 10,000+ participants.
- An AI guide. Visitors get answers inside the space. See how an AI tour guide works.
- Fits your website. The twin should plug into any page of your current site.
- Analytics. See how visitors engage, with analytics and heatmaps.
- Security. Pixel Canvas is SOC 2 certified.
Examples you can open now
- TSMC Museum digital twin: visit the museum from anywhere and explore its gamified experience.
- ASU Thunderbird campus: a live campus digital twin with an AI guide.
- LG SKS Kitchen: digital twin kitchens with configurable, animated LG appliances.
- Bugatti configurator: a photoreal configurator running on Bugatti’s website.
Why it matters
Visitors spend 20x more time in a Pixel Canvas world than on a traditional website: about 20 minutes, compared with 54 seconds on a typical website. For prices, see how much a digital twin costs.
